Marketing Plan of Thy free essay sample

With a population of 75 million, a dynamic economy, a relatively large geographical area (780,000 sq km) and increasing disposable income among its population,Turkey’s air travel demand continues to grow, at a time when the majority of Europe is experiencing sharp reductions. 1. 2 Strategic geographic position: The country is attractively geographically positioned, located only three hours flight time from 50 different countries (according to Turkish Airlines) and its unique position. 1. 3 Strong domestic presence: Turkish Airlines currently operates to 37 domestic destinations. . 4Star Alliance  membership and close relationship with Lufthansa: Most airlines will have to be part of an alliance in order to survive in the future because if you are not a member of an alliance it is very hard to compete with other alliances that offer incredible benefits 2. External analysis. 2. 1 Political factor THY is a government-owned, national flag carrier Labor agreement has powerful(Tur kish Civil Union of Aviation) Discounters suit themselves and make money from receipts thanks to regulations of government In 2002, the new Turkish Government announced, it would not be subsidization for THY The State Privatization Administration launched a public share offering Trust of financial markets without the need for government guarantees 2. We will write a custom essay sample on Marketing Plan of Thy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2 Economical factor Ticket prices have risen because of the increasing in fuel costs Air travel in Turkey will be the biggest growth market THY sells tickets via the Internet so that sales costs can be minimized The number of airline companies will be diminished and the condition of market will change because airline firms in Europe fortificates The number of travelling tourist from Europe to Turkey cut down due to the terrorism International economic situation,or global crisis 2. 3 Social factor In international area, competitors use service culture enough to make their customers comfortable about the airline They have always been transaction- oriented, not customer oriented Swine flu,climate conditions and crash in Amsterdam People’s lifestyle of transportation is changed by development in aircrafts Service culture problem, It will take time Special days . 4 Technological factor Satellite programming, wireless internet access, satellite monitors at every seat and seat –back personal video screens in modish aircrafts Reservation on telephone and on the Internet THY uses IBM computers Turkish Airlines (THY), to take effect the new competitive conditions in the world, which has become an important reality, â€Å"On-Demand Enterprise† business processes in order to become in-house, it heard the need for fl exibility for agencies within the framework of inter-and customers. This is in line with the management of software development, infrastructure, processes and tools needed to standard. 2. x. Coment We did internal and external analysis. It provided to see tool for audit and analysis of the overall strategic position of the business and its environment for us. it is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environment. It views all positive and negative factors inside and outside the firm that affect the success. 3. Swot analysis. STRENGTHS |OPPORTUNITIES | |Expanding home market economy and favourable demographic; |A growing market, despite the economic crisis; | |Strategic geographic position; |A popular tourism destination; | |Substantial cost advantage over rivals; | Benefiting from liberalisation policies; | |Rising market share; |Extend coverage to Transatlantics; | |Star Alliance membership and close relationship with Lufthansa; |Business customers focus; | |Great flight frequency; |Drawing passengers into onward flights from Istanbul hub; | |Great product and customer services; | | |WEAKNESSESS |THREATS | |Turkey |Currency shifts may inhibit profitability; | |Higher risk organic growth strategy; |LCCs increasing their presence; | |Massive fleet growth to fund; |Lufthansa product differentiation; | |Under-utilising the potential of a strong alliance; |Lufthansa coverage expansion; | |Market adaptation product; | | |Product differentiation; | | |Brand/ specific product awareness; | | II Stage Resarch analysis market and customer 1 Competitors Overview and Situation analysis Turkish Airlines competes with three main airlines on the route London. Istanbul. Theseare: British Airways that execute flights from London Heathrow to Istanbul Ataturk (2-3 flightsdaily), Pegasus Airlines serving London Stansted Istanbul Sabiha Gokcen (1 flight daily)and Easyjet serving London Gatwick Istanbul Sabiha Gokcen (1 flight daily). Based onthe above information, Turkish Airlines main competitor is British Airways as a full serviceairline providing connection from main-to-main airport, whilst Pegasus Airlines and Easyjetare LCC executing flights from secondary airports to Istanbul Sabiha Gokcen airportlocated further away from Istanbul in the Asian side. Turkish Airlines is the only companyserving airports as London Gatwick, London Stansted, Manchester and Birmingham inaddition to its main London Heathrow base. 1. 1 The Competitors Competitors for Turkish Airlines are classified as direct and non-direct threat. Although BA is a direct threat to Turkish Airlines, the latter possess the advantage ofservicing different airports around UK, targeting local communities and businesses on awider spectrum 1. 1. 1. British Airways British Airways is the main competitor of Turkish Airlines on the route LHR-IST. It is a fullservice airline the national carrier of Great Britain. Its strong position in the UK market iswell defined. BA serves more than 680 destinations around the world some of which oncode share bases with One World partner airlines. 1. 1. 2 Pegasus Airlines Pegasus Airlines is a LCC servicing London Stansted Istanbul Sabiha Gokcen Airport. Theairline is not classified as a main threat to Turkish Airlines services as it operates fromsecondary airports and its product has a low value compared to the full service of TurkishAirlines. One advantage of this carrier is the fact that it has extensive route connections inregional Turkey. 1. 1. 3. Easyjet Easyjet is a Low Cost carrier servicing London Gatwick Istanbul Sabiha Gokcen Airport. The airline is not classified as a main threat to Turkish Airlines services, even though itoperates from the 2nd largest airport in London Gatwick. Its product has a low valuecompared to the full service of Turkish Airlines. The airline is better positioned with flightservices within mainland Europe and has no regional connections within Turkey. 1. 2 Competitors products Pegasus Airlines and Easyjet, as low cost carriers have well defined product structure mainlytargeting the leisure market. Their product value refers to the low cost model with fewerservices on board -product that can mainly be directed to travellers on a budget (no seatallocation, paid snacks and baggage allowance, etc. ). Their flights are operated eitherfrom/or to secondary airports which are no attractive to wider group of passengers(especially business). Therefore their product and marketing strategy differs from the one ofTurkish Airlines. British Airways is a full service airline that provide similar product to Turkish Airlines andtherefore is considered as the main competitor. They provide the economy (leisure traveller)product along with the upper economy and business class experience. 2. Customers The primary target market for the airline is corporate business air travel. The main need ofthis type of customers is the corporate discount available in return for volume. The companyproduct will be positioned to these customers to provide significant cost savings overcompetitors. Both London and Istanbul are cities with many multinational companies andbusinesses, which create a vast market for corporate travel. Corporate travellers that TurkishAirlines should be targeting include, Deutsche bank, PwC, Delloit, Shell and several otherprominent corporations with links in Istanbul and London who fly business class and hassignificant volume of business travel between the pair cities. The secondary target market for the airline is the small business and independent businesstravellers who typically fly from Heathrow to Istanbul but also from the industrial cities Manchester and Birmingham. The product will be positioned for these customers byproviding a FFP and a business class fare that is significantly lower than most traditionalfares (the two main needs of business travellers according to surveys). The product will alsobe positioned to this target market as the one with the highest levels of service on board theaircraft, significantly higher levels of comfort offered by the seats and a higher degree ofluxury compared to the competition. The final target market for the airline is the luxury travel market that exists from London andManchester to Istanbul. The product will be marketed and positioned to these customers as a „ first class service at business class fares’ . These customers are generally uninterested inthe frequency demanded by business travellers. III Stage Determine Segmentation strategy and positioning . Target Positioning of Turkish Airlines The primary target market for the airline is corporate business air travel. The main need of this type of customers is the corporate discount available in return for volume. The company product will be positioned to these customers to provide significant cost savings over competitors. Both London and Istanbul are cities with many multinational companies and businesses, which create a vast market for corporate travel. Corporate travellers that TurkishAirlines should be targeting include, Deutsche bank, PwC, Delloit, Shell and several other prominent corporations with links in Istanbul and London who fly business class and has significant volume of business travel between the pair cities. The secondary target market for the airline is the small business and independent business travellers who typically fly from Heathrow to Istanbul but also from the industrial cities Manchester and Birmingham. The product will be positioned for these customers byproviding a FFP and a business class fare that is significantly lower than most traditionalfares (the two main needs of business travellers according to surveys). The product will alsobe positioned to this target market as the one with the highest levels of service on board theaircraft, significantly higher levels of comfort offered by the seats and a higher degree ofluxury compared to the competition. The final target market for the airline is the luxury travel market that exists from London andManchester to Istanbul. The product will be marketed and positioned to these customers as a „ first class service at business class fares’ . These customers are generally uninterested inthe frequency demanded by business travellers. Targeting about customer : Recently , There was newspaper for Business Class in Turkish airlines. But nowadays They don’t have newspaper for any passenger. That’s why one of pollester analyzed this situation. According to polls : And most of passengers who were in business class , wanted to get newspaper during to flight also they wanted to scientific and technical journal. (Therefore They will have newspaper and magazine which are business class interested in. ) During the flight , the shortest flight should take minimum 3 hours. Passengers who are business class want to get free alcohol(Especially wine) and of course they are going to want to eat delicious food. Most of business class of passenger care food and amount of food.. We know that good serves are going to be good memory for passenger. (For this reason , Turkish Airlines Cooker’s is going to flight all time for delicious and fresh cook during the flights. ) The other important things about passengers is fast internet. Because they often need to check their mailbox . And they need to fast internet for follow the â€Å"be up to date† all time. (They will have fastest internet. ) Passengers need to get comfort. Because Generally after flight , they go to meeting to company. Thats why they don’t want to go to company wearily. (THY will have the comfortest seats. ) Also We realized that â€Å"Keeping passenger informed about all types of flight information† is the other important things. (Pilot often should give information. ) Passengers say that the most important thing is â€Å"Cabin ventilation†. We know that â€Å" be able to breathe easily â€Å" mean is positive behavior in this day. And they want to know ; which country are we flying on now ? If flight is going to take long hours , exactly it will be boring. And they can wonder this. That’s why Navigation is necessary for all plane. Surely Turkish Airlines has Navigation but some of planes don’t have navigation. (Airlines is going to put navigation to all planes. )Business Class passenger’s can want to watch movie in their special t. v. Therefore We often need to update the movies . Because almost everyday New movies are come out. And watch movie during the flight is good time for watch.. Segmentation of Marketing in Turkish Airlines (%) : [pic] [pic] [pic][pic][pic] IV Set marketing plan objective and direction 1. Objective The main objective of the marketing plan for Turkish Airlines is to increase the generated revenue in the business segment in order to secure the financial sustainability and future growth of the company and its premium product in the EU market. This will primarily be achieved in three stages; firstly by defining the market to narrow the market focus to consumers and businesses that are qualified to or are already users of business class air travel, secondly by further identifying the available market from main hubs in EU (London, Frankfurt, Paris) and the rest of EU to Istanbul and finally targeting the potential market for additional leisure and business travel on the route. Each segment of the market will be targeted to increase Turkish Airlines sales and improve the airlines load factors. Table 1 below summarises the marketing objectives: Objective |Time period | |Increase revenue in business segment by 15% |Summer 2013/winter 2013/14 | |Increase market share by 4% to 58% |By the start of Summer 2013 | |Increase market share to 62. 4% |During Summer 2013 | | | | |Increase load factor from 68% to 72% |By the start of Summer 2013 | |Further increase of load factor by 5% to 77% |During Summer 2013/Winter 13/14 | |Promote thy. om for bookings to reduce cost |Throughout the whole period | 2. Marketing Plan and Marketing campaigns. Turkish Airlines marketing promotions will be designed to enable the airline to exceed its marketing objectives by increasing interest in the product and the willingness of consumers to buy it. This section of the report proposes several marketing promotions for the airline to increase their sales, brand awareness, and loyalty from existing customers beyond that which can be provided by advertising alone. 2. 1 Advanced Booking Price Promotions Th e main aim of the price promotions will be to reduce the number of empty seats on the aircraft and hence to maximise revenue. Assuming that the existing target load factors are sufficient to generate significant profit additional seats which otherwise would be empty could be sold at significantly reduced prices, however they must still yield a profit for the service provided. Turkish Airlines price promotion will provide significantly low prices for customers who are able to book an anytime seat over one calendar month in advance. This promotion will be targeted at leisure travellers as it is assumed that a majority of business travellers book their seats close to the required date of departure as they are required to leave on short notice. 2. 2Three for Two The main aim of this promotion is to generate additional revenue while not overbooking the aircraft or undermining the passengers who have not utilised this promotion, which would most likely be the case if a buy one get one free promotion were offered. This promotion is based on a consumer or group of consumers purchasing two full fare return tickets and receiving a third one free. This promotion could enable three consumers to travel at once for the price of two, general trends of leisure travellers, or enable a single consumer who purchases two tickets within a month, general trend of a business class consumer, to be offered the third one free. The free ticket will be restricted and must be used within a period of one month. This promotion will be designed to run in May, June, July and August when target load factors are less than 60%. 2. 3Promotional Items for On-line Bookings All consumers who book flights in August through to December directly through www. thy. om will be offered free Istanbul sightseeing tour cards or similar organised tours. This is designed to increase load factors above target load factors for these months but also to reduce distribution costs of tickets. For all business passengers on onward flights from Istanbul, 1 or 2 free nights at luxury hotels will be offered. 2. 4Turkish Airlines Triple Points Frequent Flyer Program MilesSmiles is already a rewarding and generous scheme where passengers can redeem rewards and take advantage of many benefits. In April, June and Oct, the airline will offer triple points on all bookings made on-line. V Marketing plan strategies , problems and support . 1. Marketing Mix (7 P ies) 1. 1Product Turkish Airlines product is providing economy and business class travel between major EU hubs and Istanbul. The airline method of providing its services is what differentiates its product and allows it to offer vast benefits, such as space, seats, comfort and in-flight services, as well as genuine gestures such as Istanbul sightseeing cards and chauffeur services to the existing economy and business class passengers. 1. 2 Price The main pricing strategy of the company is to maintain price leadership. While Turkish Airlines pricing allows the company to achieve its financial goals, i. e. make a profit, it undercuts the realities of the marketplace for the product and service offered by its competitor. Based on competitor pricing customers would be willing to buy at Turkish Airlines prices. Turkish Airlines pricing strategies support the products positioning, as the low price does not act as a substitute for lack of product quality, and are consistent with the other variables in the marketing mix. Pricing is influenced by the distribution channels used particularly in selling to corporate customers. However, through negotiations the airline can achieve great results with its corporate clients. 1. 3 Promotion Turkish Airlines promotional strategy will be carried out with the target customer in mind preventing the waste of time and money on ineffective promotional activities such as TV ads. Other methods of creating awareness of the airline product will include sales promotions and presence at business trade shows, promoting the airlines directly to the target audiences, as well as social websites like Facebook, Twitter, etc. 1. 4 Place A Multi-level marketing strategy will be employed to distribute the product. That is a combination of direct sales and indirect sales through the internet, Business trade shows and corporate travel agencies. 1. 5 People Dynamically and soundly sustaining its growth with a youthful yet experienced team, Turkish Airlines was the author ofgreat successes with 15,384 employees in 2011. In order to maintaining the highest standards of service, Turkish Airlines personnel employed in all capacities perform their jobs with a focus on effective use of technology under the most ideal quality conditions. 1. 6 Physical environment Turkish Airlines is not only a substantial full service carrier in its own right, but also maintains a solid position at the low cost end of the market, domestically through AnadoluJet and its Lufthansa JV in SunExpress. This reinforcement allows the flag carrier to focus on its core, full service role, and to continually grow its position in the expanding Eastern European and Middle East and central Asian markets. Turkish Airlines benefits significantly from the combination of its strategically valuable geographic position and its Istanbul hubbing capability. Straddling Asia and Europe, while relatively close to the Equator, Turkey offers its national airlines – and THY in particular – powerful access to: 1. A large and increasingly affluent domestic market and massive expatriate community, much of it in Germany; 2. Western Europe; 3. Eastern Europe; 4. The Middle East; 5. Central Asia; and 6. Long haul one-stop sixth freedom connections, in much the same way as the Gulf airlines, Emirates, Etihad and Qatar Airways have exploited global markets. Unlike those airlines, Turkish has the advantage of a large home base, to generate economies of scale. For THY, there is still considerable upside in the latter of these, which in turn grows its network strength and connectivity options into its extensive short and medium haul European routes. 1. 7 Process The most important factor separating Turkish Airlines from its competitors is its success in maintaining reliability, speed and timeliness without compromising service quality. Flying Turkish Airlines is an experience of its own, always associated with the Turkish hospitality – experience of comfort, quality pre-boarding and onboard services and great customer service. Turkish Airlines competitive advantage in EU is based on its flight operations from all of EU capitals and number regional airports, enabling the company to increase its market share and passenger network. Flights frequencies are another advantage that boosts passengers flying the airline to increase enormously. Regional connections from its main hub in Istanbul, as well as more than 145 onward connections to the Middle and Far East and Asian countries(and further 940 destinations with its code share partners), enables Turkish Airlines to be one of the most desirable airlines. The onboard product combining economy service focused to the leisure passengers, together with the unique business passengers? product, providing services, such as dedicated check-in points, exclusive security gates and effortless passport control at low fares assign the airline as one of the most preferred among different group of passengers. 2 Action and Campaign 2. 1 Internet In order to attract EU leisure and business travellers, Turkish Airlines will market and make direct sales via its web site. This allows for cheap and efficient distribution costs and reaches a wide consumer base. The website allows customers to make reservations for flights and provides purchase and payment capabilities, as well as comprehensive information on offers. Social websites like Facebook and Twitter could create brand awareness and can be used as a marketing tool for promotions of the airline. 2. 2 Direct Sales to Corporations In order to attract large corporations and medium sized businesses, Turkish Airlines will directly contact the travel departments of corporations and businesses in EU with links in Turkey. 2. Direct Sales to Secretaries and PA’s Often PA. s and secretaries are required to book flights for managers. Turkish Airlines must target these secretaries with direct mail so that they are aware of the Turkish Airlines product. 2. 4 Corporate Travel Agent s This has the advantage of offering customers a distribution channel they may prefer in making their reservation. 2. 5 Business and Travel Magazines, Outdoor Adverts Important part of Turkish Airlines marketing strategy will be focused on advertising with leading corporate and travel magazines, as well as outdoor advertising, such as billboards, bus and underground posters. 2. 6 Customer Service Building substantial customer relationship will be the primary objective of Turkish Airlines. That will be achieved through extensive communication with its current customers, special discounts and incentives for regular passengers, etc. 3. Marketing plan problems At present, Turkish really appears to be on a roll. Most of the key ingredients line up to make strengths and opportunities the dominant forces in the carriers landscape. Even its weaknesses are little more than an inability to grasp opportunities fully (such as for example under-use of the potential of Star membership codesharing). In some ways the scenario almost appears too good to last. But most of the right building blocks are now in place for sustained and profitable growth in what is still in many ways an under-exploited market. Turkish Airlines product must be positioned to the target market as one that meets and exceeds the needs of both leisure and business class travellers, who would normally fly with LCC like Easyjet or Ryanayr (leisure passengers) or Lufthansa (business passengers), through increased product innovation and quality. 3. Market support strategies Turkish Airlines market presence will be achieved by relying on the strategy of identifying and serving well both leisure and business market. Reservations will be centralised and cost effective, by popularising the official website of the airline. Marketing will be media generated to the business and corporate accounts with combined media and direct sales focused to the leisure market. The product focused towards business travellers allows them to hold in flight meetings in comfort and order meals and services to suit their timetable and specific needs. Although business class travel is not a new product, Turkish Airlines product has improved to the highest level possible, to compete with its major competitors mainly based on price differentiation. The advantage of a local and highly identifiable market is that media selections can be limited in scope. The most effective media is expected to be outdoor billboards and posters on buses and underground, as they have acted as a key generator of sales for other airlines. Presence in the popular social websites would be beneficial in order to increase brand awareness and can be used as powerful marketing tool for advertising promotions, etc. Based on all these actions, Turkish Airlines can meet its challenges and act in order to achieve its set goals and objectives, as well as to maintain its leadership position in the EU market. VI Plan to measure progress and performance . Ansoff Matrix The Ansoff Growth matrix is another marketing planning tool that helps a business determine its product and market growth strategy. Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. The output from the Ansoff product/market matrix is a series of  suggested growth strategies which set the direction for the business strategy. These are described below: [pic] That’s why We are going to use Ansoff Matrix for Turkish Airlines. Market Penetration : Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. Market penetration seeks to achieve four main objectives: †¢ Maintain or increase the market share of current products – this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling †¢ Secure dominance of growth markets Restructure a mature market by driving out competitors; this would require a much more aggressive promotional campaign, supported by a pricing strategy designed to make the market unattractive for competitors. Increase usage by existing customers – for example by introducing loyalty schemes A market penetration marketing strategy is very much about â€Å"business as usual†. The business is focusing on markets and products it knows well. It is likely to have good information on competitors and on customer needs. It is unlikely, therefore, that this strategy will require much investment in new market research. For Turkish Airlines : First of all We should keep our attitude in the market. After that We can purpose to incrase our passenger and consequently our income. For this We can keep working with famous person (Messi, Kobe .. ) in our advertisement. Therefore We can get market share of our competitors. But Sometimes everything can not be on the way and company can get damage in market. Thus Our company should get ready for all condition. Also We can increase usage by existing by loyalty. My idea is : we can give to them special things. (if someone use Thy two times in a month , we can give to them extra baggage chance. Not 15 kg. maybe 20 or more.. ) We should feel our customer special for us. I have one really original idea. When they buy ticket , we should learn their birthdate. And The customer which has account in ourwebsite , when Their birthday come ; Our customer can have special promotion. We can send e-mail to them and : Happy birthday. Here is your special promotion number. You can get %40 percent discount with you flight. Remember you should buy till tonight ( But When we are doing this strategy , we should be carefully too much. Because Some foxy person can create unreal birthday ( That’s why we can decide that : Just One person can get this special promotion in each plane. Market development Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including: †¢ New geographical markets; for example exporting the product to a new country †¢ New product dimensions or packaging †¢ New distribution channels (e. g. oving from selling via retail to selling using e-commerce and mail order) †¢ Different pricing policies to attract different customers or create new market segments Market development is a more risky strategy than market penetration because of the targeting of new markets. For Turkish Ai rlines :Customer of Turkish Airlines are : %59. 4 in Europe , % 15 Middle Eastern , %12. 9 Asia , %7. 6 Africa , % 5. 2 America. America is far from Turkey. That’s why person who is from America, can choose another company which is located in America. Although Africa close to Turkey , There is just less our customer in Africa. We can focus on the our customers which live in Africa. Well , What Can we do for get more customer from Africa ? [pic] We can see from this picture : We are flying just 3 destinations which are in Africa . That’s why Our percentage of customers which are in Africa , too less in our all customers. We can fly 2-3 new destinations more. We know that their economics are not good but we can provide low price with small plane and make no compromises from our quality. And also we can campaing. For example : When you buy Turkish Airlines ticket , 10% of The money which you pay , goes to homeless or person who cant find food.. It will be better. Because you know most of them cant find food. It ? s good to loyalty for Turkish Airlines. Product development Product development is the name given to a growth strategy where a business aims to introduce new products into existing markets. This strategy may require the development of new competencies and requires the business to develop modified products which can appeal to existing markets. A strategy of product development is particularly suitable for a business where the product needs to be differentiated in order to remain competitive. A successful product development strategy places the marketing emphasis on: †¢ Research development and innovation †¢ Detailed insights into customer needs (and how they change) †¢ Being first to market For Turkish Airlines Istanbul Ataturk Airport has parking problems. There is not enough empty places for all of passengers cars. And passengers usually does not enough time to fing for parcing area. Turkish Airlines can provide their customers about parcing service. Our advice is to avoid loss of time looking for a place to park when you arrive at the airport by your car, why not leave your car at one of the valet delivery points in front of the domestic international terminals and THY CIP Building taking advantage of the comfort and for 3 hours it can be free. The other problem is delays. There are lots of reason about delays but passengers are not responsible about this topic. In case of a 3  h delay THY can returns the ticket; and in case of a 5  h delay it both returns the ticket and gives free ticket to its passengers. New products for turkish airlines can be PS3 which is game console. You can play a lot of games during the flights. Th? s ? dea is better for customers who are between 15 and 30 years old. Maybe ? t ? s not good for business class but they are people. It doesn’t mean they are working all time. Sometimes They need rest and don’t want to think about work , spend time for different things. It ? s good choose for think about different . Diversification of products (services) Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into a new segment of an industry that the business is already in. At the corporate level, it is generally via investing in a promising business outside of the scope of the existing business unit. The strategies of diversification can include internal development of new products or markets, acquisition of a firm, alliance with a complementary company, licensing of new technologies, and distributing or importing a products line manufactured by another firm. Generally, the final strategy involves a combination of these options. This combination is determined in function of available opportunities and consistency with the objectives and the resources of the company. For Turkish Airlines Improving in-flight services is a major move that could differentiate Turkish Airlines. Providing a different in-flight product, such as catering that influence the Turkish tradition (cuisine) and hospitality, and specific product tailored for the business travellers focusing on their needs and wants, would attract more passengers looking for enjoyable and influential travel experience. Entertainment and communication in-flight systems are major advantage of Turkish Airlines. A great opportunity for Turkish Airlines, as the largest carrier for Turkey in the EU market is to expand its presence and extend the route networks into regional airports. This will enable the company to draw huge amount of traffic, knowing that the EU travel market is a lucrative opportunity. Turkish Airlines is one of the very few airlines in the world that implemented private suite on its long haul fleet. This is a unique product focused towards the needs of superior customers and awareness of this product in the EU market will increase the passenger demand for the onward flights of Turkish Airlines from Istanbul. Cost reductions can be achieved by reducing the office premises and ground staff the airline use. Focusing on online bookings, e-customer services and e-technology will be a major objective in achieving cost cuts. Thus, the benefit would be given to consumers in the way of cheaper tickets or special discounts.

Advertising to Emotions Essay Example

Advertising to Emotions Essay Example Advertising to Emotions Essay Advertising to Emotions Essay Advertising to Your Emotions When a message is transmitted through the media by way of advertising, it can provoke many emotions in the audience. Often times advertising can strike a cord with people and reach them through their insecurities and guilt in an effort to persuade them into buying something that they believe they need. An advertisement can very easily play on someones emotions to get him or her interested and hooked into their product before the person even realizes it. No advertisement is more effective than one that makes you feel something because of how emotion and Emory are tightly linked together. When we watch television, we are usually so caught up into the TV show or movie that we dont even realize how vulnerable our minds can be. Lets say youre watching your favorite movie and a commercial comes on; this commercial starts off with very sad, slow music and someone starts speaking in a soft, calm voice. Most of us would make the connection that its a commercial about the ASPIC needing donations to save unwanted animals and we immediately start to feel sad and guilty that we cant do anything about it. Id be willing to bet each animal lover that sees that commercial automatically think of their own pets and begin the What if Chain of thoughts. Guilt can be one of the most damaging and motivating emotions one could experience. If you had no intention in donating money to an organization like the ASPIC before, but all of a sudden decided to after watching a heart wrenching commercial, then they got you good. That right there is the key to bringing in their donations. Not to say donating isnt a wonderful thing to do, but playing on ones motions can almost guarantee more donations than not. According to an article written March 19, 2013 titled, The Truth About ASPIC, detonators bring in about 150 million dollars annually. Wicked there be nearly as much money if they didnt have those commercials to make everyone feel so sad? Who knows? The advertising we are confronted with on a daily basis tries to persuade us into believing that we need (or do not need) a particular product or service. Lets look at another example: This is an advertisement showing how much better life can be for your dog when e/she is in shape and healthy. The physical attributes of this advertisement is what makes it so appealing considering most dog owners want their dogs to be healthy. This ad however shows skinny dogs engaging in human-like sexual acts as the fat dog watches, which gives it a certain level of humor but still sadness. Yes, this ad is designed to be funny but its also designed for humans to remember how over weight people are Judged and play on the desires to lose weight. It plays on your emotions to automatically make you feel that your dog is fat and would be happier if e/she lost weight. Right then youre hooked, because then what you might do is try to find the product they are selling and be interested in buying it so that you dont Tell guilty Not only ten product Itself out perhaps a new lease Ana collar, let treats, and dog toys to get your dog more physically active. This type of advertisement could actually create a domino affect from one product to another. Advertisements that bring out the negative emotions sort of give consumers a deep connection with the ad and possibly even the product. However, creating these advertisements also risks creating negative associations with that brand. Some people who come across those sad commercials might Just turn the station or channel so they dont have to hear it or see it; then there is very little chance that advertising product or service will receive a profit. Its those consumers who automatically associate the advertisement with negative thoughts and actions that help the product or service decline in profit. So why do they go through the depressing steps of advertising? Simple, it works. According to an article on Scenically. Mom, When consumers are interested in an ad, they are better able to devote mental resources to thinking about it. Therefore advertising aimed at interested consumers can tap into more complicated emotions, such as bittersweet nostalgia, anxiety, and guilt. Advertisements with positive emotions and uplifting events, outcomes, or people will not always enhance persuasion more than ads with sad and downh earted emotions. For example, when it comes to funny advertisements, if too much of the ad is focused on humor, people ay not even notice who the advertiser is. To go into a little more detail, a company called Ace Matrix and their team looked at every national commercial from January 2011 to March 2012 to measure the effectiveness of humor in advertising. What they found was that funny commercials were more appealing but in actuality were not more effective in convincing viewers to buy their product. The attention and likeability was high; however, low information and relevance on many funny ads resulted in lower desire for the product than non-funny ads. Negative emotions at he start can grab the viewers attention and draw them in to the ad; then turning points can define memorable branding moments. By traumatizing a problem that your brand will solve, negative emotions will actually drive motivation. After writing this paper I was then curious enough to see if negative over positive emotions actually won over my memory and it did. Every commercial I remember from the past is sad in some form of way. The ASPIC/animal shelter commercials, children in 3rd world countries seeking donations, even the Saleslady commercial room last years super bowl came to mind. Then when I try to think of a funny commercial from the past, I really have to sit and think for a while; nothing immediately came to mind. When it comes to these certain advertisements I now realize I am exactly the demographic the companies shoot for. I love animals and those in need of homes in combination with sad music Just rips me to pieces. What is even more ironic is that I actually do donate to shelters in need. In that sense, I can see how advertisers using negative emotions can appeal to consumers to get them to buy their product.

Risk in marketing and human resource and how to manage it Essay

Risk in marketing and human resource and how to manage it - Essay Example In the section of promotion, risks occur if a company fails to select the right media to reach its audience and the idea that, a company develops a message that is not making any progress, this could mean that either the message is not clear or the one announcing has tempered with key points.   SWOT analysis is one strategy that helps eliminate most of the risks. That is if the companies together with the employees sit together and get to know what their customers are saying about the prices of their commodities, if they are fair, expensive or cheap and see the need to adjust. Also, if the company feels it does not reach out to the public, it needs to come up with new strategies of promoting their products, could be, they look for sale person or change Medias. Risks in this section start as fast as planning is concerned. Human Resource entails analyzing jobs and descriptions. This means that; they have a right to select the right person for a given position. If neglect is done in this area, there is a possibility of not getting the right manpower at the right time. In recruitment and selection, an action plan is set to ensure that the organization does not get any shortage of personnel that are qualified. If poor procedures are followed, there is a risk of incompetence in job production. The other aspect is in performance appraisals; all employees are expected t undergo an evaluation to see if the set goals were met or not. If no appraisals are done, there is a risk of de-motivation and will impact on production negatively. Being able to identify a risk brings us to the first step of risk management. This is achieved through a careful assessment tool, so as to be able to analyze and manage the types of risks (Kiritsis, Dimitris 28-30). Print Kiritsis, Dimitris. ‘Engineering Asset Lifecycle Management.’ Proceedings of the 4th World Congress on Engineering Asset Management (wceam 2009), 28-30 September 2009. London: Springer,

How Hitlers abuse as a child and early life strongly shaped how he Thesis

How Hitlers abuse as a child and early life strongly shaped how he ruled as Fuehrer - Thesis Example Germany had never witnessed so much development, such that it almost reached its full employment level. Apart from the goodness of his rule, Hitler also unleashed his malevolence upon the nation, this depiction of evil is known as ‘the Holocaust’, and through this he pursued his dream of an anti-Semitic nation and a racially pure nation. The Jews, whom Hitler declared to be the ‘anti-race’ were excluded from all university placements, jobs, and even their shops were boycotted, they were proudly declared by Hitler as the ‘subjects’ of Germans rather than citizens of Germany. Then he inflicted upon them the terror of Genocide, which claimed almost 6million lives. During his tenure as the Fuhrer, Germany was in alliance with Italy and Japan, and thus started the World War 2 against the diametrically opposite Allied Powers from 1942 to 1944. Hitler nearly escaped death at the hands of the bomb planted by Claus Von Stauffenberg, under Operation Valky rie; the Fuhrer managed to escape and married his Eva Braun, with whom he had a silent affair for sixteen years. Ultimately, Hitler died of his own accord, by consuming a capsule of cyanide and a bullet in head. Thus the world saw the demise of an evil genius who inflicted terror upon the people of the opposite race, and yet amazed the world with his genius maneuvers (Emagzin, 2010). The way Adolf Hitler ruled as a Fuhrer was not out of the blue, it is claimed by that his personality traits were shaped by the life he spent in his early years, and most importantly the abuse he suffered at the hands of his father, which molded his character such that he became a tyrannical ruler whose actions were identical to incidents from his early life. This paper highlights upon four important factors presented by his early life which shaped his rule as the Fuhrer of Germany, and then these factors are discussed in detail in accordance with their relevance (Craun Kids, 2010). Hitler’s inte raction with his friends in Early Childhood This is perhaps the least important factor which shaped Hitler’s rule as a Fuhrer, yet it is significant with regards to his tactics and plans for Germany’s expansion and the annihilation of the anti-race. As a child in his early years, Adolf Hitler was extremely fond of playing outdoors, and it is known that he spent most of his days playing outside of house with his friends, since he had very minute amount of work assigned to him to complete at home in elementary school. He substantiated this fact in his autobiography ‘Mein Kampf’ that: â€Å"School work was ridiculously easy, leaving me so much free time that the sun saw more of me than my room† (Hitler 8). This is not just a mere fact of a child’s pastime, but it carries immense importance when analyzed in collaboration with the activities of that boy as a grown up. One of the most common games that Hitler was fond of and enjoyed playing with hi s friends was ‘Cowboys versus Indians’. The frequency of this game being played and enjoyed by Hitler speaks of a characteristic inherent in the young kid’s personality, which is love of war. Hitler enjoyed the game because it was a depiction of war, thus translating into the fact which the world witnessed as he grew older and became the Fuhrer of Germany. The enjoyment derived from the game, the sharpness of mind in a warrior like manner and the tactics learned through this game set a precedent for his later

The immigration trend Essay Example for Free

The immigration trend Essay In the past six years the immigration trend of Dominicans in Puerto Rico have saw an upward surge, both documented and undocumented ones. Although most of what gets into the news are those who have come to Puerto Rico through illegal means and of which many have perished or have been compromised. This influx of Dominicans to Puerto Rico has been attributed to the economic crisis in their country but no singular reason has been identified at present. At present the number continues to rise and legal actions against illegal Dominican immigrants have also been intensified but the smuggling and illegal passage continues. According to wikipedia. com, â€Å"immigration is the act of moving to or settling in another country or region, temporarily or permanently. † Therefore, an immigrant is an individual who is determined to live and make a living in the country which distinguishes him/her from a traveler or visitor. The number of immigrants in a particular country especially if it does not have stringent rules on immigration can only be approximated, and it can be said that many people living and working in Puerto Rico are illegal immigrants. The legal migrant workers can be monitored since their entry to the country is documented; it has been reported by the Migration Policy Institute that from 1998 to 2002, the documented and legal Dominican immigrants in the United States is at 20, 000 and 200,000 who were granted permanent and temporary status respectively. Based on the same report, the illegal immigrants are said to be close to 109,000 in the same years. The legal immigrants are in a more favorable situation than those who do not and generally not much attention has been given them. This is not the same for the illegal immigrants, whose pitiful plights have been reported over and over again. Many have died at sea or have been intercepted trying to cross the Mona Passage to get into Puerto Rico aboard the notoriously dangerous yolas (Brown, 2004; Taipei Times, 2004; Matos, 2002). The primary reason for wanting to get to Puerto Rico is to find a better life for the individual and his/her family, but research on this aspect is very limited and dated. Thus, this project surveyed Dominican immigrants to determine reasons for coming to Puerto Rico, ways in which they arrived in the commonwealth, kinds of jobs they have, income and demographic data like educational attainment, sex, and age and immigration status. The data from this project can help give a picture of the current situation of Dominican immigrants in the commonwealth and can be used as baseline data for further research. Sample The approximated number of Dominican population in the United States is at 300,000; thus for this survey a sample of 50 Dominican immigrants was projected since it is a viable sample given the breadth of this project. The surveyed respondents were identified randomly but were recruited through a referral of friends and coworkers. The respondents for this survey were made up of 28 females and 22 males; their mean average age was 37ranging from 15-59 years old. Instrument The questionnaire used in this survey was designed by the author and was made up of questions to determine demographic data and current work conditions (income, type of job) and their reasons for coming to the region and ways they got here. The 10 item questionnaire was in checklist form to ensure ease of answering. Data Analysis Responses were tallied and analyzed using the measures of central tendency and dispersion. Graphs were used to give a visual presentation of the results of the data.

Development of the Online Broker Industry

Development of the Online Broker Industry Introduction The purpose of this report is to gain an understanding of the enterprise development by studying the Openshaw case and the development of the online broker industry since then and likely developments in the future. Openshaw Plant Machinery is an online equipment broker that was established in 1998. The founders Neville and Sue Openshaw recognised the lacking of a central and convenient place for business to trade new or second-hand equipment and machinery in the industry. Openshaw staffs have extensive experience from working in many areas of various industries and can deliver excellent service to its customers. A wide range of contracts is strength of Openshaw (Openshaw Plant Machinery 2011). Discussion In this section, I will firstly give a brief background about the online broker/trade industry. Macro-environment and industry environment analysis will be discussed including analysis of recent developments and likely future developments in the industry. The industry Openshaw belongs provides a platform for buying, selling, and sourcing new and used equipment and machinery. It has extensive links with machinery manufactory industry as well as brokerage industry. In the report, I will focus on the online brokerage industry. The online brokerage sector is relatively new. However, the traditional retail brokerage industry has been around for a long time. Online equipment brokerage might be a bit under the radar since most of the brokerage companies or individual brokers work on financial services, such as stock exchange, mutual fund, insurance, and real estate. It was made possible after the development of internet and World Wide Web.ÂÂ   Since then, as the information technology develops, the industry has grown rapidly and represents one of the most successful applications of e-commerce (Bakeos et al 2005). Nowadays, due to the volatile nature of most industries, companies have to adapt new technologies to maintain competitive and keep up with the society. Information technology, especially Internet, offers extraordinary level of convenience and flexibility and subsequently has changed the way the business usually run. People now have the technology to communicate from basically wherever and whenever they like (Lonney, Jessup Valacich 2004). In online brokerage sector, although the quality of online brokerage service might be lower than traditional approach, it offers lower associated cost and more flexibility and grows rapidly worldwide (Bakeos et al 2005). In the future, there are a number of areas that are worth to watch out for. More customers generated content this is will be very helpful for increase the awareness and transactions, because customers trust other customers rather than what the website claim. Therefore, providing the opportunity and encouraging customers to write a review or blog about their trading experience on the website could turn out to be a plus for an online brokerage business. Improvement on products and services- No doubt, the growth and profitability of e-commerce will encourage more business enter the industry. Existing online brokerage companies have to continually improve their products and tools, enhance the flexibility and convenience, and develop better customer support. Video and visual information As we known, human being obtain information quicker with images than just plain text (Audette 2010). Although text is very informative and requires less effort to produce, videos and images are more eyes catching. Also, people, in many occasions, prefer information in a more visualised format. Thus, web-based business can benefit significantly from visual information. Visual browsing and searching are likely to get more attention in the near future. Nowadays, internet speed and technology enable people to view picture and video easily. People can compare products with on-website videos to help them make the right decision. Engaging social media -The success stories about Facebook and twitter shows how important is the social media. Twitter had increased about 40 million accounts in three months and there are about 110 million Tweets a day across the world (Chiang 2011).ÂÂ   Companies have started to employ social media for product marketing, customer communication, and idea generation (Menchaca 2010). Similarly, online broker should do the same thing to engage with customers. Service offered through multiple e-channels-Online equipment broker like Openshaw can offer customer the opportunity to be really innovative and participate in the process of developing equipment that meets the special needs of customers. Online brokers can set up video and/or skype conference between customers and manufacturers who are 20,000 km away and discuss the whole design, costing, and building process. Also, the once the equipment is installed, customers will have 24/7 online support to ensure the machinery working safe and sound. Macro-environment analysis The environment for an organisation includes those factors outside the organisation that influence its strategy. For example, businesses have not much option regarding the company tax policy in many countries. Macro-environment is one of two sections of the external environment. It has impact on almost all the industries and overall economic growth. The analysis of the macro-environment could potentially provide information about what have affected the industry in the past as well as what is going to affect the industry in the future. Mangers and scholar have categorised these macro-environment factors in to groups including economic, political, legal, social/cultural, demographic, sustainability, international, environmental, and technology factors. Government use political and legal system to regulate business environment. The New Zealand government, like other developed countries, mainly allows the market regulate itself. New Zealand political and legal systems are very stable and are very unlikely to pose any political risk to the companies that operate in New Zealand. On the other hand, policy variation between parties and political decision affected by major events could have impacts on business operation. For example, governments support on rebuilding Christchurch CBD may have a positive result for online equipment brokerage sector.ÂÂ   However, the emission trading scheme would have little impact on the industry. Changes in society and culture change consumers demand and consequently affect companys strategy and industrys profitability. If a company can predict and prepare for these changes, the company is likely to succeed. The Do-It-Yourself (DIY) spirit is a piece of culture of New Zealand. Online equipment broker industry could use this factor and extend its products range in order to include more equipment that is suitable for DIY purpose. Certainly, the economy is one of the environmental factors that would have most impact on industries and businesses. Economic factors include taxation, interest rate, inflation, exchange rate, and GDP. These factors affect not only behaviour of customers, but also the behaviour of companies. For example, the strong NZ dollar makes the export goods less attractive yet makes import goods more affordable to domestic consumers. The global financial crisis has affected New Zealand economy although New Zealand and Australia are thought to escape relatively well and have 2 to 3 percent growth in the near future (Sun 2010). In the online equipment brokerage sector, the low interest rate could have a positive effect as the lower rate makes the asset investment more attractive. Additionally, the tax reduction for both individual and business may increase the revenue of the industry in the future. People like new technology and most of us cannot survive without it. Internet, mobile phone, video games, and HD TVs are parts of our everyday life. For many products and services, technology can decrease expenses, increase quality and productivity, and lead to innovation. Advances in technology will ultimately generate benefit for both consumers and the company offering the products and services. In some industry, technological factors are vital for establishing competitive advantages and maintain market position. The industry where Openshaw belongs to particularly requires technology inputs, especially associated with Internet and Web applications. At the end, technology makes the online brokerage system work and it should be able to make the industry better. Industry environment The other part of the environment analysis is the industry environment. The industry environment normally affects companies profitability and market position in a particular industry. Industry environment consists with factors like buyers power, suppliers power, competitors, substitutes, and new entrants. Professor Michael Porter suggested that the profitability of a company in an industry count on five competitive forces (Porter 2008).ÂÂ   These five ‘forces are threat of new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitute products or services, and rivalry among existing competitors (Figure 1, Porter 2008). Porters fiver forces model is commonly used for business analysis and research. However, it does not take into account for innovation and change and it is only applicable to industry level in many situations. Existing companies may have the pressure from new entrants on price and costs and may have to invest more to compete. The threat of new entry is likely to be low if the entry barriers are high. Such barriers include customer switching costs, capital investment, economies of scale, access to distribution channels, and government restriction (Porter 2008). For the online equipment broker sector, the threat of new comer is reasonably high. The capital requirement for online brokerage business is little and the customers can easily switching among providers. In addition, there is no obvious government intervention. Powerful suppliers can affect an industry by charging higher prices and limiting quality and quantity of the products. Suppliers will have more power if there are not many them, switching among suppliers are too costly, suppliers do not depend on the industry, there is no substitute for what suppliers provide, and the supplier enter the industry (Porter 2008). Although the suppliers, in this case, the equipment manufacturers, do not depend on online brokers and there is no substitute products, one of the features of Openshaw is it has extensive contacts and can source equipment from many suppliers and countries. Thus, the power of suppliers for online equipment brokers is moderate. Powerful buyers, on the other hand, can drive the price down and demand better quality and more variety products and services. The buyers have more bargaining power if there are few buyers in the market, the products are undifferentiated, the cost of switching providers is little, and the buyers enter the industry and produce the product (Porter 2008). Based on these measurements, because buyers do not always have extensive contacts with equipment manufacturers and Openshaws service is differentiated, the buyers power for online equipment broker is low. However, the number of buyers for the industry is relatively small. The threat of a substitute is high if the substitute has a better price-performance ratio compared to the industry offering and the cost of switching to the substitute is low (Porter 2008). In this case, direct communication between buyers and manufacturers can be the substitute of Openshaws broker service. However, customers will have to spend a lot of time and effort on dealing with manufacturers. Although the cost of switching to substitute is low, the threat of a substitute for online brokerage industry is low. The level of competition of an industry is determined by a number of reasons including numbers of similar size competitors, industry growth rate, exit barriers, and competitors business commitment. To my knowledge, there are not many online equipment brokers within New Zealand and the level of competition is relatively low. In addition, the costs of leaving the industry are low because the initial capital investment is low and there are not much assets for this type of ecommerce. Overall, if the industry has high entry barriers, many small and equal suppliers and buyers, few substitutes, and not much hostile competitors, the organisations in the industry are likely to make good profit from the market. Although the threat of new entrants is high and the buyers are moderate powerful for online equipment broker industry, the power of suppliers, threat of a substitute and rivalry among competitors are fairly low. The online equipment broker sector should, therefore, has a sound industry environment and potential good profitability. Conclusion In the case of Openshaw, the first mover strategy was the key for its establishment and success. Starting up Openshaw was an entrepreneurial action because there was no such online equipment broker at that time, which is only 13 years ago. Its success should be attributed by the combination of entrepreneurial actions and strategic management. Entrepreneurial actions and strategic management are important for business growth independently, yet they generate synergy that increases the value of their individual outcomes (Ireland, Camp, Hitt and Sexton 2001). Entrepreneurship is mainly about innovation and growth while strategic management focuses on competitive advantage. However, they have a common goal, to generate profit. Innovation can create competitive advantage and competitive advantage subsequently increases growth. The strategy that Openshaw used was the first mover strategy. Evidence suggested the first movers in a particular industry usually have long lasting benefits over th e later comer (Suarez and Lanzolla 2008). However, Suarez and Lanzolla (2008) also pointed out that this strategy likely success if the pace of both market and technology evolution is smooth. This is actually the case of Openshaw. When the company was established, the Internet technology has been well developed and the consumers have accepted the technology and have started to enjoy the benefit of it. In the future, the company should keep the focus on integration of entrepreneurship and strategic management. The network approaches to internationalisation might be a good strategy for Openshaw. The study carried out by Loane and Bell (2006) indicates that small entrepreneurial companies will obtain knowledge and resource, such as networks, to internationalise rapidly suggesting social and business networks are valuable resource for small firms. Although, ecommerce business has incredible growth potential, it creates unique challenges for both existing companies and new comers (Saini and Johnson 2005). The overall environment condition for online equipment broker is reasonable. The domestic and international economic growth is one of the major impact factors for the industry in the near future. Openshaw and other existing companies should keep eyes on new entrants as well as continue on their entrepreneurial and strategic development and actions.

Irish Stereotyping In The Late 1800’s Essay

Published in Puck, America’s first successful comedic magazine containing several types of cartoons, on June 26, 1889 a cartoon entitled â€Å"The Mortar Of Assimilation And The One Element That Just Won’t Mix† clearly shows an Irishman rebelling against the rest of the American crowd with a knife in his hand, expressing violence, and possibly alcoholism. Through further research I found that how poorly the Irish were treated during this time period. The cartoon â€Å"The Mortar Of Assimilation And The One Element That Just Won’t Mix† expresses the idea Irishmen just do not belong in America, despite the several other races intertwined into our country. This cartoon brings me to the question; Why? Why were the Irish labeled as such outcasts? I have discovered three main reasons to answer this question: The Irish were labeled as violent, drunk, and having strange religious views. One clear reason the Irish were labeled as outcasts is because of the violence they were stereotyped to portray. The Irishman holding the knife in the cartoon is a perfect example of this. The Fenian brotherhood was a group with one main goal to obtain all freedom and become an independent republic of Ireland. For many played the role of motivation in emigrating to the United States, played a large role in this stereotype. One article in particular, entitled â€Å"The Fenians In Ireland† published in The New York Observer And Chronicle on November 23, 1895, articulates a perfect example of the violence portray by the Fenian brotherhood. It wrote: â€Å"The Derry Journal contains the following account of a sense of terror and alarm which occurred in a quiet village, but a few evenings since in consequence of a farmer of reliable veracity knocking up his sleepy neighbors to defend their homes and their firesides against a host of bloodthirsty, who were in march for their well-stocked farmyards. After some delay a great number of the male inhabitants were brought together in a truly warlike style†¦. The supposed Fenians had disappeared leaving the mangled remains of one of their companions behind them.† Another reason the Irish were labeled as outcasts is because of their religion. At this point in history America was made up of mostly Protestants, however the majority of the Irish emigrants were Catholic. Most Irish children were put into parochial schools and religion was placed as a big priority in their lives. The Irish held on tightly to their religious ways, a main reason being that was the one thing that still tied them to their homeland. Roman â€Å"Catholic priests denounce the common schools, and set up their protests in the form of un-American parochial schools.† (The Methodist Review, 5 January 1889) Americans refused to accept this religion due to the differences in their beliefs and practices. Today, Catholicism is one of the United States’ most common religions, with much thanks due to the Irish emigration. . Catholics also weren’t able to run for any political office, so that ruled out most of the Irish population for a great while, until the Know Nothing Act took place and the United States was able to look past religion. â€Å"The curse of the Irishman in America is strong drink.† (The Chautauquan, 8 October 1887) Drinking was a big part of Irish cultures. Even wakes were associated with alcohol due to the celebration of the deceased’s life. Americans feared their mostly Protestant nation would soon die out if the mostly Catholic Irish all emigrated to the United States, another reason why the Irish were not treated fairly. Not only were the Irish viewed as hot-headed violent, people with strange religious views, they were also known to be unskilled and drunk. Americans viewed Irish as alcoholics due to the drinking that is weaved into their culture and ways of living. Much like our culture does today, Irish drank in several difference social settings, although the y did drink alcohol at someone’s wake before the funeral, which may have been what disgusted Americans the most. Americans saw alcohol has ruling over the Irish and they were merely the slaves. One should also note, this was during the time of the ban of alcohol in the United States, so to see one consuming alcohol at such high rates was highly alarming and it would not be long for one to create a bad reputation because of something so simple. Due to this, Americans also stereotyped the Irish to be unskilled and lazy, at times signs were even put into windows stating things such as, â€Å"Irish need not apply.† At this point in history, Irish were viewed much similarly to African Americans when it came to respect. Over time, the Irish were able to keep their customs without encountering further confrontation, and the United States was able to run as one country under many different religions and customs as it does today. Catholics were able to run for office and Catholicism soon became one of the United States’ top most common religions. The Irish were looked down upon by Americans for three main reasons; they were stereotyped to be violent, drunk, and had different religious views which were frowned upon by the Americans. The Fenian brotherhood played a big role in the Irish being stereotyped as violent. At times, it is possible Irishmen were stereotyped to be violent because they were also known to be drunks. The Irish were known to be drunks because of the drinking that is associated with their culture. The Irish emigration to America had a lasting effect on everyone that was a part of the country, without the Irish emigration to the United States, America would not be what it is today, with a beautiful mix of races, religions, and beliefs.

Basic Economics.Which economic system is best suited for handling a crisis of epic proportions? Essay

Basic Economics Introduction Which economic system is best suited for handling a crisis of epic proportions?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     In the incidence of hazards, disasters, threats   as well as handling crisis’s of epic proportions   such as hurricanes, fires, blizzards and floods among others, employment of the Socialist system helps managements at all levels handle and manage such incidences . The system is systematic, proactive and guides departments at all levels of the government administration, NGOs, as well as the private sector to work as a team and handle such crisis regardless of the size, the intricacy, the source and the location (Kornai & Oxford University Press, 1992). Additionally, it provides a combination of assistance from different sectors.   In this case, the system helps reduce and sometimes prevent loss of life, the loss of property and environmental destructions from incidences of any level. Essentially, it provides a common approach in managing incidences. In this case, the socialism system plays a major role in offering solution s as the government pays everyone who works within the environments. As most disasters are local, the immediate community, the groups within the locality and the individuals within act as the first responders to a calamity hence application of the socialist system serves the best. This motivates individuals to assist and help the people in need. Most importantly, the socialist system is the most effective system in managing crisis as it teaches people within the society the importance of living together, sharing belongings and helping each other during the times of need. Why a socialist system might be the best in responding to the needs of people struck by an emergency like the earthquake that occurred in Haiti in January 2010? Socialist societies provide immediate solutions to offer urgent and controlled solutions to emergencies and more so disasters of epic proportions as the one suffered in Haiti in 2010. This is because the system has the ability to call for help on a larger scale since it strategizes on the mix of public, private and government owned operations(Marangos & Palgrave Connect (Online service), 2013).   The incidence of the earthquake that occurred in Haiti was so catastrophic such that it led to collapse of buildings that caused the deaths of thousands of people and left many injured without food and basic commodities(Marangos & Palgrave Connect (Online service), 2013) . Although the US government and the UN provided basic support and help in rescue and provision of basic commodities, the socialist system could have worked better. Socialist communities use the system to ensure a common base for the good of the nation and human needs and provide a common approach in providing a solution. The system enlightens the public to take the necessary measures as well as avoiding waiting the government to bring a solution by recognizing that each person has a role to play. It works well because it basis its endeavors in immediate regrouping and reorganization of efforts. Why it costs more to heat our homes in the winter?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the laws of supply and demand, when the demand of products goes up, the price of the products typically goes up. In the event of the augmented costs of heating up our homes during the winter, the same law applies. For instance, since everyone in the market strives to purchase products for heating their homes, the demand shoots up hence the prices profoundly increase. Therefore, if demand increases and the supply remain unchanged, a shortage is established hence a higher equilibrium costs (Gottheil, 1998). In winter, the same applies as the energy supplies remains the same as the demand augments overwhelmingly an aspect that translates to elevated bills for customers. For instance, change in weather conditions serves as the major factor as to why clients pay more in terms of energy used during the winter. References Marangos, J., & Palgrave Connect (Online service). (2013). Consistency and viability of socialist    economic systems. New York NY: Palgrave Macmillan. Gottheil, F. M. (1998). Principles of economics. South-Western college publishing. Kornai, J., & Oxford University Press. (1992). The Socialist system: The political economy of   Ã‚  Ã‚  Ã‚  Ã‚   communism. Oxford: Clarendon Press.

Market Segmentation Essays

Market Segmentation Essays Market Segmentation Paper Market Segmentation Paper Executive Health Club is a health club which caters to a very important need of each human†¦ Health. Executive Health Club caters to the health concious people who want outstanding health maintaining/enhancing facilities so that they can play a pivotal role in improving/enhancing and energizing their lifestyles and the lifestyles around them. Executive Health Club shall offer an array of health related facilities including yoga, Mediation and Exercise. The goals of our company are to be profitable and build  a product line through name recognition. It is the  immediate goal to launch an additional product line into the beauty market, while the long-term goal is to go public with several health club facilities and an active product line. The initial market for Executive Health Club is Seattle, Washington. With its growing population of moderate to high income professionals, Seattle provides an ideal market. It is also one of the fastest growing areas in the country, with  a continually expanding  consumer base. Another advantage to the Seattle market is the high level of travel to the area, especially among professionals. This also increases our possible consumer base. Executive Health Club aims  to provide health and spa services to those seeking physical and mental well being. Women between the ages of 18 and 70 are the vast market, with an emphasis on professional women in their mid twenties through their mid fifties. Also, women battling or recovering from a serious injury or illness are another specific target market. For men, professionals concerned about their appearance are our main market. They are often in their late twenties through their mid forties.  We target anyone who is searching for a natural method to heal body and soul, regardless of age or income. Market Segmentation Our market segmentation is specific to two target groups. Our first target market is the corporate workers of Seattle. We have chosen these people, ranging from early  twenties to mid  forties, because they are in  stressful jobs and could use  relaxation and exercise. They also have the financial opportunity to regularly treat themselves to a facial or massage. Often in the working world it is necessary to look healthy and fit, therefore, we offer  exercise facilities to keep people fit and happy. The second group we target is people either recovering from an injury or people who have a condition which needs special attention. We wanted to create a safe environment where people feel comfortable and get the attention they need with out feeling ostracized or sick. We offer special classes, massage, and homeopathic opportunities for people with specific needs. The chart and table below outline the target markets we have chosen; however, for simplicitys sake, we break our market into two segments: Women and Other. We firmly believe that women would take advantage of our services more often than men would. ;

Edgar Allan Poe The Master Of Imagery English Literature Essay Essay Example

Edgar Allan Poe The Master Of Imagery English Literature Essay Essay Example Edgar Allan Poe The Master Of Imagery English Literature Essay Essay Edgar Allan Poe The Master Of Imagery English Literature Essay Essay Essay Topic: Eva Luna The Fall of the House Of Usher Once upon a midnight dreary, while I pondered, weak and weary, over many a quaint and funny volume of disregarded traditional knowledge, while I nodded, about napping, all of a sudden there came a tapping, as of person gently knaping, knaping at my chamber door. T is some visitant, I muttered, tapping at my chamber door merely this, and nil more. ( Poe, The Raven, 1845 ) It is with this stanza that Edgar Allan Poe opens his heroic poem verse form The Raven ; and it is with this descriptive gap that the reader is thrown into a universe unbeknown to anything conceivable, the universe of Edgar Allan Poe the maestro of horror and imagination. Edgar Allen Poe was born January, 19th, 1809 in Boston, Massachusetts to Parents David Poe Jr. and Elizabeth Arnold Hopkins Poe. Edgar had a younger sister Rosalie Poe and an older brother William Henry Leonard Poe. When Edgar Poe was merely 1 twelvemonth old his male parent David Poe Jr. left Elizabeth to fight to care for Edgar and his siblings. It was in the clip following the going of his male parent that Edgar s female parent Elizabeth came down will tuberculosis. Being hapless Elizabeth had no pick but to cleaving to life at a embarkation house, all the piece immature Edgar watched impotently as his female parent easy sank into craze until eventually go throughing. Following the decease of his female parent Elizabeth Arnold Hopkins Poe, Edgar and his siblings were scattered to three different Foster places throughout Richmond, Virginia. Edgar was eventfully cared for by John Allan, a affluent baccy merchandiser, who cared for Edgar as if he was his ain kid and welcomed Edgar in to his household with unfastened weaponries. ( Biography: Edgar Allen Poe, 1994 ) ( Who Is Edgar Allan Poe? ) It was during his younger old ages that Mrs. Allen would lavish Edgar with fondness, and at for Edgar things were good, but much like Edgar s early life things would non stay, much like Elizabeth Poe, Edgar s Foster female parent stricken with TB. During this clip a rift between Edgar and Mr. Allen grew. It was following this clip that Mr. Allen sent Edgar to go to the University of Virginia. It was during this clip that Edgar Allan Poe developed great chancing debt. During that clip debitors prison did be. Fearing being sent to prison, Edgar joined the United States ground forces in 1827 under an false name Edgar a Perry. After two twelvemonth in the ground forces Edgar Allan Poe was discharged in1829 following the decease of his Foster female parent Frances Allan on February 28, 1829 The Death of Frances Allan affected Edgar immensely and much like the decease of his female parent Edgar would transport her decease throughout life frequently idolizing itself in Poe s Hagiographas. ( Biography: Edgar Allen Poe, 1994 ) ( Who Is Edgar Allan Poe? ) After the decease of Frances Allan, Poe moved to Baltimore where he would finally get married his first cousin, 13 twelvemonth old Virginia Clemm. Their matrimony was a happy 1. That was until 1942 when his married woman Virginia devolved TB. The following five old ages were as Edgar was already accustomed to a life snake pit. Edgar would care for Virginia, up until her decease in 1847. During the clip after his married woman Virginia s decease Edgar Allan Poe would travel through great torture. He would imbibe to inebriation frequently and travel through periods of insanity. It was nt until 1849 that Edgar Allan Poe would eventually be relieved of the devils he found in his life. On October 7th 1949 Edgar Allan Poe died of unknown causes at the age of 40. ( Biography: Edgar Allen Poe, 1994 ) ( Who Is Edgar Allan Poe? ) Edgar Allan Poe was a antic author who would utilize assorted manners and elements to make every item nowadays in his work. Edgar Allan Poe would frequently take events that occurred in his life and transcribe them into his work. Such pieces of work as the ruddy decease and even the Corvus corax depict chilling devils found in the life of Edgar Allan Poe. ( Biography: Edgar Allen Poe, 1994 ) ( Who Is Edgar Allan Poe? ) One technique that he frequently used to portray a since of imagination is the integrity of consequence. The integrity of consequence is merely the entire amount of every item in the narrative combined to make the stoping. Edgar Allan Poe would utilize his characters, the scene, the temper, and assorted other facets to pull the reader into his narrative, and it was this integrity of consequence that universe finally lead the reader to experience a portion of the narrative and upon decision make the reader experience the general temper that Edgar Allan Poe wanted for his stoping. ( Poe, The Philosophy of Composition ) The integrity of consequence can be found in most of Edgar Allan Poe s authorship but none predominately as in The Fall of the House of Usher. To pull the reader into a dark universe where lamias exist, and where the effects of Roderick Ussher burying his sister Madeline Usher thrust Roderick into a province neer seen before, one of sorrow, enigma, and panic, Edgar Allan Poe used both imagination and the integrity of consequence. ( Poe, The Philosophy of Composition ) Edgar Allan Poe opens his short narrative The Fall of the House of Usher utilizing the integrity of consequence ; He does this by supplying the reader with a chilling word picture of the scene outside the house of Ussher. A dull, dark, and silent twenty-four hours in the fall of the twelvemonth, when the clouds hung oppressively low in the celestial spheres, I had been go throughing entirely, on horseback, through a singularly drab piece of land of state ( Poe, The Fall Of The House Of Usher, p. 738 ) . This gap sets the tone for the full narrative as you jump into the function of the Narrator a boyhood friend of Roderick ride ahorse thought a dark and glooming state side to assist Roderick in his clip of demand. Edgar Allan Poe farther uses the integrity of consequence in his description of the house of Ussher. ` With the first glance of the edifice, a sense of impossible somberness pervaded my spirit. I say impossible ; for the feeling was unrelieved by any of that half-pleasurable, because poetic, sentiment, with which the head normally receives even the sternest natural images of the desolate or awful. I looked upon the scene before me upon the mere house, and the simple landscape characteristics of the sphere upon the bleak walls upon the vacant eye-like Windowss upon a few rank sedges and upon a few white short pantss of decayed trees with an arrant depression of psyche which I can compare to no earthly esthesis more decently than to the after-dream of the reveller upon opium the acrimonious oversight into mundane life the horrid dropping off of the head covering. There was chill, a sinking, a sickening of the bosom an cursed boringness of idea which no prod of the imaginativeness could torment into nothing of the sublime. ( Poe, The Fall Of The House Of Usher, p. 738 ) This description of the house of usher creates a feeling of horror which casts down the readers spine and lies in the cavity of one s tummy, for as a reader I can now state that nil good remainders in the house of Ussher. Edgar Allan Poe besides uses the integrity of consequence in his description of the characters. I gazed upon him with a feeling half of commiseration, half of awe. Surely, adult male had neer earlier so awfully altered, in so brief a period, as had Roderick Usher! It was with trouble that I could convey myself to acknowledge the individuality of the wide area network being before me with the comrade of my early boyhood. Yet the character of his face had been at all times singular. A cadaverousness of skin color ; an oculus big, liquid, and aglow beyond comparing ; lips slightly thin and really pale, but of a surpassingly beautiful curve ; a olfactory organ of a delicate Hebrew theoretical account, but with a comprehensiveness of nostril unusual in similar formations ; a finely moulded mentum, speech production, in its privation of prominence, of a privation of moral energy ; hair of a more than web-like softness and thinness ; these characteristics, with an excessive enlargement above the parts of the temple, made up wholly a visage non easy to be forgotten. And now in the mer e hyperbole of the prevalent character of these characteristics, and of the look they were wont to convey, put so much of alteration that I doubted to whom I spoke. ( Poe, The Fall Of The House Of Usher, pp. 740-741 ) Edgar Allan Poe s description of Roderick Ussher helps the reader understand and experience what horrors Roderick has seen and what awaits the reader in his stay at the house of Ussher. Edgar Allan Poe uses the integrity of consequence in other manners such as the reading of the Mad Trist where you ( The storyteller ) and Roderick read the narrative merely to hear the noise emanating from outside your chamber door. It is in this portion of the narrative that the terminal of draws near, but non merely that of the narrative but perchance of you. It is in the terminal where Edgar Allan Poe completes his integrity of consequence and succeeds in coaction every facet of the narrative into one feeling at the terminal, that of panic. There did stand the lofty and enshrouded figure of the lady Madeline of Usher. There was blood upon her white robes, and the grounds of some acrimonious battle upon every part of her bony frame. For a minute she remained trembling and staggering to and fro upon the threshold so, with a low moaning call, fell to a great extent inward upon the individual of her brother, and in her violent and now concluding death-agonies, bore him to the floor a cadaver, and a victim to the panics he had anticipated ( Poe, The Fall Of The House Of Usher, p. 750 ) Edgar Allan Poe s short narrative The Fall of the House of Usher uses the integrity of consequence in great lengths to assist the reader honkytonk into the function of the storyteller and genuinely experience the panic in which he felt. Edgar Allan Poe archives this through utilizing assorted descriptive techniques thought the narrative to associate every facet in some manner to the stoping. It is through that ; that Edgar Allan Poe archives his integrity of consequence in the short narrative The Fall of the House of Usher. Edgar Allan Poe used imagination in every one of his Hagiographas to let the reader to wholly plunge themselves into his Hagiographas. In reading any of Edgar Allan Poe s work it becomes obvious that Edgar Allan Poe is in many ways a maestro of imagination. His composing manner differs greatly from any other manner I have of all time seen. Edgar Allan Poe allows the reader to presume to take in each and every one of his plants. One such piece of work is the Corvus corax. In the verse form the Corvus corax, Edgar Allan Poe uses great imagination to portray a felling of horror, of heartache and of lunacy, lunacy brought on by the loss of a love, Lenore. The verse form the Corvus corax Tells of a adult male, a immature poet who is forenoon the loss of his love Lenore. When all of a sudden there was a knock on his door when he goes to inspect it, he shortly finds that there is nil at that place. This goes on repeatedly until the entryway of a Corvus corax, which utters but one word never again . It is with both the Corvus corax and his uttering of nevermore that the poet drives himself into insanity hardening, and pleading with the Corvus corax, that he believes is a courier from the hereafter. In the Corvus corax Edgar Allan Poe uses imagination to let the reader to come in the universe of the immature poet, to delight in the lunacy found within. It is in the 2nd and 3rd stanzas that Edgar Allan Poe uses imagination to portray both the scene and the first tone of horror found in the Corvus corax. Ah, clearly I remember it was in the black December, and each separate deceasing ember wrought its shade upon the floor. Eagerly I wished the morrow ; in vain I had sought to borrow From my books cessation of sorrow sorrow for the lost Lenore For the rare and beaming maiden whom the angels named Lenore Nameless here for evermore. And the satiny sad unsure rustling of each purple drape Thrilled me filled me with antic panics neer felt before ; So that now, to still the whipping of my bosom, I stood reiterating `Tis some visitant biding entryway at my chamber door Some late visitant biding entryway at my chamber door ; This it is, and nil more, ( Poe, The Raven, 1845 ) In these stanzas Edgar Allan Poe begins to depict the scene, the descriptive nature in Edgar Allan Poe s the Corvus corax icinesss my castanetss. In the Corvus corax Edgar Allan Poe used assorted symbols and intimations to take the reader to make an image in their caput and let them to go the poet. One such symbol is the verse form being set in December. December is a cold month, its darkness and its cold, breaths decease. The iciness of the winter dark allows the reader to conceive of a dark cold windy dark, the coals of the fire gently glowing on the floor ; the purple curtains fliting in the air current, each symbol bring you further into the universe of the Corvus corax. This is what Edgar Allan Poe does best ; he used great imagination to portray his overall tone. In the raven each and every line brings the reader deeper and deeper into lunacy. Edgar Allan Poe non merely uses imagination to let the reader to come in a physical image in their head but to besides let the reader to come in an emotional image every bit good. One such illustration is in Edgar Allan Poe s verse form Annabel Lee. In this verse form Edgar Allan Poe describes his love for Virginia dubbed Annabel Lee and the bosom aching brought approximately from her ill-timed decease. It was many and many a twelvemonth ago, In a land by the sea, That a maiden at that place lived whom you may cognize By the name of ANNABEL LEE ; And this inaugural she lived with no other idea Than to love and be loved by me. ( Poe, Annabel Lee, 1849 ) Lines 1-6 ) The Opening stanza in Annabel Lee creates a feeling of love. The repeat of the line In a land by the sea creates a felling of solidarity of importance, that the love between you and Annabel Lee is all that affairs and the love you two portion is in its ain manner a land by the sea, that your love creates a universe a land your land by the sea. The angels, non half so happy in Eden, Went envying her and me- Yes! that was the ground ( as all work forces know, In this land by the sea ) That the air current came out of the cloud by dark, Chilling and killing my Annabel Lee. ( Poe, Annabel Lee, 1849 ) ( Lines 21-26 ) This stanza in Annabel Lee creates the image of a conflict between the celestial spheres and your Annabel Lee. This stanza let the reader to conceive of angels looking down from heaven at your Annabel Lee looking with such hatred, so envy, that they had no other pick but to kill her taking your Annabel Lee. Another thing that this stanza portrays the overall compulsion Edgar Allan Poe had with Virginia ( Annabel Lee ) . To Justify Annabel Lee s decease by saying that the angels envy your love for each other so in bend they took Annabel Lee s life. It is in the verse form Annabel Lee that Edgar Allan Poe allows the reader to place themselves with Poe himself. It is with Annabel Lee that Poe creates a vision within himself one that portrays his life with Virginia and how even in decease Virginia and he will be together. But our love it was stronger by far than the love Of those who were older than we- Of many far wiser than we- And neither the angels in Eden above, Nor the devils down under the sea, Can of all time divide my psyche from the psyche Of the beautiful Annabel Lee. For the Moon neer beams without conveying me dreams Of the beautiful Annabel Lee ; And the stars neer rise but I feel the bright eyes Of the beautiful Annabel Lee ; And so, all the night-tide, I lie down by the side Of my darling- my darling- my life and my bride, In the burial chamber at that place by the sea, In her grave by the sounding sea. ( Poe, Annabel Lee, 1849 ) ( Lines 27- 42 ) From looking at Edgar Allan Poe s life and from analysing Annabel Lee I can clearly see how Edgar Allan Poe uses imagination to make a feeling of an ageless love. It can besides be said that Annabel Lee creates an image of Poe that is all but blandishing, one that portrays Poe and an over obsessional hubby. Who even through decease will both love and be with Annabel Lee. From analysing his life and lifes one can state that Edgar Allan Poe was frantically in love with Virginia, and in composing Annabel Lee, Edgar Allan Poe clearly depicts both his love and compulsion for Virginia. There are many lines in Annabel Lee that show this. Edgar Allan Poe lived a life unlike any other. His life was that of decease and sorrow, of grief and wretchedness. Edgar Allan Poe uses his tragic life as a Muse in all of his pieces of work. The Red Mask of Death, The Raven, Annabel Lee, The Fall of the house of Usher, Etc all of these pieces of work represent a tragic event in Edgar Allan Poe s life. It is in utilizing this Muse that Edgar Allan Poe can make an image so strong that the reader forgets what is existent and what fiction is. It is in making this feeling that Edgar Allan Poe genuinely earns his rubric as a maestro if imagination. So in decision Edgar Allan Poe uses great description, imagination and the integrity of consequence to make a universe for the reader. A universe of horror, of sorrow, of long lost long, that in which none could of all time conceive of a universe of Edgar Allan Poe.

Peer-review Essay Example | Topics and Well Written Essays - 500 words

Peer-review - Essay Example The paper successfully explored the functions of microglia in iron homeostasis. However, this section needs to be expanded a bit. The paper does not provide a probable solution or the measures that can be taken in order to address the problem highlighted. Essentially, the aim of the aim of a research paper is to try to raise a problem and try to suggest solutions that can be implemented in order to address that problem. The paper should also have highlighted the gap that should be covered in future research in the event that this research failed to provide solutions that can help prevent the problem. Current important neurological medical research studies have revealed that excess accumulation of iron, especially in basal ganglia regions of brain, are major causes for various kinds of brain diseases including major ones like Alzheimer’s Disease, Parkinson’s Disease, Atherosclerosis This mini-review will consider around 10-15 medically validated and peer reviewed brain neurology studies which provide the benefits of microglia in reducing brain inflammation caused by excessive iron deposits. This condition precipitates factors that diverse disease such as cancer, liver toxicity, and other genres of neurological degenerative conditions that are not only caused by aging but also the presence of disease causing agents. [2] The section above highlights some of the grammatical errors that need